GE Aircraft Engines

Commercial airlines were struggling through one of their worst years ever. To help GE Aircraft Engines stay front and center during lean times, this campaign was developed promoting GE’s innovative programs that help airlines control costs and boost efficiency.

GE Inspection Technologies

As an aerospace manufacturer, GE Aircraft Engines relies on advanced imaging techniques to inspect its products without having to disassemble them. GE realized that customers in many other industries would benefit from non-destructive testing, as well. So, GE acquired other leading brands in this category and created a new company, GE Inspection Technologies. To introduce it, this campaign was developed to stop readers and remind them it’s what’s inside that counts.

CLIENT: GE

TYPE: magazine ads