Allianz Global Risks US knew brokers were used to being disappointed by poor service from insurance companies. But Allianz had committed itself to better service, and wanted to convince brokers they could expect big changes. So, they mailed these gifts from well-known, premium brands, but brokers were undoubtedly disappointed by the cheap imitations they found inside. They were then instructed to lift the flap to find the real, high-quality gift inside. It effectively showed Allianz understood the brokers’ disappointment in the past, and prove that they were out to set things right in the future.

CLIENT: Allianz Global Risks US

TYPE: dimensional direct mail