Commercial insurance brokers will tell you that when it comes to service, their industry is a disaster. Calls go unreturned, RFQs disappear for weeks, and rejection is so common you’d think you’re at a Sadie Hawkins dance. Allianz Global Risks US decided it was time to turn things around with a pledge of better service and quick, thoughtful response to brokers. These ads are quick and to the point—a great match for the new message Allianz hoped to convey.

CLIENT: Allianz

TYPE: magazine ads